Shenma are clouds, Taobao in C how to break the plight of the seller

 Just want to talk about the C sellers. Because we do not need to worry about Big C sellers and small sellers are basically just for fun nature of C, can continue to do so does not matter. In C sellers have a basic team, and was growth bottlenecks, up and down difficult, the most to be concerned about. the first two weeks, a five-crown sellers suddenly find me, he said he has encountered some problems, and I want to explore how to do, other agents see if we can sell our products, looking for new profit growth point. We met at a party, I was even some good products Loyalty a bit, hoping to find a good seller cooperation, did not think he found out. I asked him the link to the shop, then asked some basic information. In fact, he did pretty good business, 17 people team,UGG bailey button, made every day about 100 parcels, passenger unit price of 100 yuan, but the money is difficult, most products only 10% of the gross profit. shop conversion good, but traffic is not ideal. as the Five Crown sellers who have bought more than 100,000 customers. shop to do it very beautiful, but not a very good product planning. as long as the girls on almost anything are selling, home to a lot of space that accounts for some of the things a few dollars more than a dozen blocks. cosmetics are also sold, the price is very low pull, no way, other stores have these products, the price is not low work ah! I and several of his Q & A, covering the operational level, also involves the strategic level, to share with you, but also be my conclusion. Q: Did you shop the unique characteristics of positioning? A: No,UGG boots, thought a good position. Comment: Indeed, I did not look out of a clear positioning (no positioning of the store will be unique in the sea of drowning). Q: Why are there so many cheap home products? and essentially so cheap? why so many products are sales records 0? A: Comments: cheap products will have, but do not account for so many places, otherwise people think you are a stall. stall is no way to compete with others at a higher level. These sales are recorded as 0 products, but also will affect other people your impressions on Taobao particular. Q: You are so many product lines, there is no planning about,bailey UGG boots, which is a popular commodity, which is a profit center? Answer: no. now what products to sell. Comment : There are so many customers, it must find ways to drive profits with popular products related product sales. products may have to sort out what you need to introduce some unique products. I have some here can supply to you, however, the strategies associated with sales must also go to your own planning and implementation. Q: How many users do you have? A: There should be more than 10 million people to ever buy a Comment: this is not a small fortune ah! Q: So you managed These customers? A: no. Comment: This is the problem. Q: I see you do a lot of promotional activities. These promotions can be the first time to reach your customers? A: You can not. Comment: That does it. You're just playing in their own home Taobao, all information can quickly reach the user, this is a very passive .10 million users is a significant wealth, use of this resource, the business will continue to grow. You need a Simple CRM, even if it ** from the first group of 30 began to build. I personally feel that this should Taobao sellers a lot of credit has been not too bad, and the business did not do less,UGGs, but few customers settle down, the core competitive power and position not clearly down, so bigger and tired. start by pulling a low-cost business, but also to pull the price of their quagmire. Some merchants will gladly make a reputation and courier in, but the total is not a normal business mode. a simple formula: Income depends on the three most important factors: conversion rate, traffic, customer loyalty. Taobao good overall conversion rate, high traffic, then their loyalty is only played by each person. Products , planning, quality, features, culture, reputation, services, CRM, etc. .--- sent on behalf of the ice transferred from the small hand of my C is not ice the nature of what you said just for fun, do not continue to do nothing critical that we small sellers is very hard to survive. each level of the sellers have their own problems. to all our sellers market, cheer cheer