2006 inventory of domestic e-commerce

 Rivers and lakes, is a failure can be successful, and likely to fail again after the success of the battlefield. In e-commerce arena in 2006, how many of the dynamic, how many move forward, how many people scratching their heads as well. Only When we stop and careful inventory, clues will gradually reveal hh
B2B industry websites to find the vertical decay time
industry web sites for most of 2006 is more like a This year, was busy making new B2B, was busy preparing for the market, M & A Web site was busy, busy people are site acquisition. in full swing in preparation for Ali, Alibaba Software, HC and Global Sources , Made in China launched the The most eye-catching events, than the rise of trade union websites. Back in April, China Chemical Network to start his own business led Po; then Ya Bee Network launched a TQS total quality procurement system. in China Chemical Network and CEO Sun Deliang view, Po is the realization of his ideal business China Day of the network) side of China, general manager, said the main purpose of this alliance is not to increase the volume of transactions, but mainly to give us a chance to learn from each other.
But in the eyes of many industry sites, this industry Web Alliance in the form of not being good. China Machinery CEOs Cheng Suhua made clear that this alliance is only a shallow surface of cooperation, and there is no real meaning, Maoji Cheng, CEO of China building materials also agreed to this view. industry and the website was not profits to be made, in the first few years, not many competitors may still relatively easy to make money, but now more than peers, in order to further improve a grade is very difficult, not simply to join a union can be achieved The. But cooperation has not yet decided whether it might take a look at the situation, if well developed, then later we will consider joining. industry, the person in charge of cross-shareholding alliance proposed the idea, though still just a guess, but the current profit model for the chaotic field of B2B, it might be worth a try.
intruder made news after another
China B2B network into areas recently announced the official launch platform for Chinese suppliers; Hualian Group, the Ministry of Commerce jointly launched the joint procurement of Super Hualian B2B online trading platform; China's first listed on Nasdaq in the U.S. software company Ninetowns launched Tootoo net, trying to use high-quality positioning subvert the existing mode of hh Ali monotonous and boring for the past, the B2B field, these new blood has brought new life into doubt. After all, after starting a few years ago, the 2006 operation of the overall situation of the industry Web site, and not much ups and downs.
to reporters learned of the situation, the domestic turnover of most industry Web site maintained at 300 to 500 million, the number of 10 members ranging between 20 million, which charges smaller proportion of members, all members would account for about 5 to 10%, only my steel mesh, China Building Material net turnover of one of the few to tens of millions, and the company Most staff also remained at 100 from top to bottom. The industry admits: It is very difficult. best to not rush to change the pattern, to Lianhaoneigong is imperative.
Web2.0 is widely used in B2B
2006 years, many industry websites have been satisfied with the status quo, began to seek new development opportunity. When personal website Web2.0 is playing out numerous patterns, the domestic industry sites also had its interest. interactive platform. then the failure of the battlefield. in e-commerce arena in 2006, how many of the dynamic, how many move forward, there are how many people scratching their heads. Only when we stop and careful inventory, clues will gradually reveal hh < br> B2B industry websites to find the vertical decay time
industry web sites for most of 2006 is more like a market, M & A Web site was busy, busy people are site acquisition. in full swing in preparation for Ali, Alibaba Software, HC and Global Sources There are also some more general significance of the vertical industry web site development trend is quietly brewing among the hh
Union to become the new trend
2006 in the industry's most eye-catching events, than the rise of trade union websites. early April, China Chemical Network to start his own business led Po; then Ya Bee Network launched a Po is the realization of his ideal not intended to increase the volume of transactions, but mainly to give us a chance to learn from each other.
But in the eyes of many industry sites, industry Web site that is not favored in the form of alliance. Chinese Machinery CEOs Cheng Suhua made clear that This alliance is only a shallow surface cooperation, and there is no real meaning, the Chinese building materials Maoji Cheng, CEO agreed to this view also. opponents much easier when you can make money also, but now more than peers, in order to further improve a grade is very difficult, not simply to join a union can be achieved. > due to the current development of the industry Web Alliance results were not obvious, many industries have maintained the sidelines on this website: developed a good future if we would consider joining. a guess, but the current profit model for the chaotic field of B2B, it might be worth a try.
intruder made news after another
China B2B network into areas recently announced the official launch platform for Chinese suppliers; Hualian Group, Ministry of Commerce jointly launched the joint procurement of Super Hualian B2B online trading platform; China's first listed on Nasdaq in the U.S. software company Ninetowns launched Tootoo net, trying to use high-quality positioning subvert the existing mode of hh Ali monotonous and boring for the previous B2B field, these new blood has brought new life into doubt. After all, after a few years ago, after starting in 2006, the overall operational situation of the industry Web site, and not much ups and downs.
learned to press the point of view, the current domestic turnover of most industry Web site maintained at 300 to 500 million, the number of members varies between 10 to 20 million, of which the proportion of smaller member fees would account for about All members of the 5 to 10%, only my steel mesh, China Building Material net turnover of one of the few to tens of millions, and the company employees 100 people are still in the hovering up and down. The industry admits: When only a few sites but also to the industry turnover to more than 100% growth, but now too many competitors, in order to be more than 100% is very difficult. into the B2B, so that people felt the new B2B market forces are the rise of China. But B2B pattern is difficult to say whether a real change in the new intruder is best to not rush to change the pattern, is to Lianhaoneigong priority.
Web2.0 is widely used in B2B
2006 years, many industry sites have been satisfied with the status quo, began to seek new development opportunities. When personal website Web2.0 is played out countless patterns, the domestic industry sites also had their interest. stage, expansion to other areas might be a good way.
The Sun Deliang listing is busy with long-term plans: network, we will achieve the procurement phase, the realization of online auction purchases, buyers and sellers to interact, reducing costs while improving efficiency. In the future, we will enter a long-term standard contract stage, complete the online transaction process It would be the understanding of B2B trade website development stage. transition into industry services experts, but also focus on customer service satisfaction, and strive for the industry to provide a full range of professional services.
these ideas are very innovative, but depends on the smooth realization of the public web site action. realized, that is, need to withstand enormous pressure and challenges.
homogenization of the search engine into the plight of
2006 years, the search engine market, there is less and less strength of the combatants, several appeared after row of ; psychology. Although Baidu's stock was the highest since 2005 when more than 150 U.S. dollars fallen by half the market value, but the crazy Baidu search engine results so that the climax to the last year, which makes the stock and go back to $ 100 above. We also believe that perfusion to the search engine advertising is actually a spectrum of things Tingyou.
Matthew reflected in the search engine industry were extremely full .2005, because Google's high stock price to stimulate the domestic search engine heat, regardless of have no resources, there is no technology, we have to search drilled, the big portals have also throwing money to the search engine, the result is that the whole sizzling market, will benefit only a few are still large. an employee portal it is more honest: widening. Kai-fu Lee finally left the litigation vortex, but Google and Baidu in the competition, but appears to be naked. can not struggle out of the doldrums of the situation. is made up. algorithm, also to sum up this time next year the. then another 12 months to see whether Google can regain their strength.
In addition, the search engine the same phenomenon is also increasingly serious. Yahoo face several times, confirmed to us that After completion of the acquisition of enterprise integration is not an easy thing. Pro, Yahoo and Baidu, blind test, 50% of the users can not distinguish the difference between the two mm Although the coincidence rate of the search results really low, but there is no significant difference between the search. but also it seems to us a problem: the era of large and comprehensive search engine is in the past, is also large and the product, because they do not have the characteristics resulting from the homogenization .
either Yahoo or Baidu, even Google, which gives us a completely different keyword search results, but who better than anyone else, it is difficult to say one thing to understand, anyway, who are to provide dense a bunch of information, from which we need to find, anyway, who can find everything there, but nothing more to find slightly different order.
now all kinds of Internet companies, at first glance to go and more and more like, business overlap more and more. a slightly larger point of the company, almost all to do IM, it did the portal, but also make payments, or another on the B2C, the search engine is no exception. While Baidu has been largely imitation of Google's business model, development capabilities are often copied, but it still has its original, the imitation and originality to Google and Baidu, the typical sense of the search engine quietly changing. It also seems positive that we show only investment by companies like PPC advertising costs, this water is not deep enough, people must be staring at the bowl, and that was enough to incense the meat.
before the ever-expanding product line, if in order to rally people, round up to the eye the number now, search engines are considering changes to these popular fortune. A year ago, Baidu continued disputes in music, video search and other services, are now into the ring space Baidu currency. Baidu cooperation with MTV, Baidu allows users to use the money paid to download audio or video, that was never tried before Baidu's charge to individuals, although this may be lost before it accumulated 20% of total traffic to their MP3 search. Similarly, Baidu Baidu intends to allow users to hold money to buy anti-virus software, which obvious is to carry out electronic payments. In addition, Baidu has launched a blog and other services, and its maps are also done hot. looks around, Baidu sent to re-introduce a left, but fighting as a team, the more the sense of Liu's departure is just a symbol.
the face of increasingly vast and complex information on the Internet, Internet users use search engines more and more bad experience, search engine information overload is certainly one of the most important reason. To this end, accurate search is put on the agenda. Microsoft has an American science fiction film in showing us the future of the search service of its concept: you just need to make you want to ask the question , and the rest to the MSN, and MSN can accurately give you most want to answer. but today it is still not achieved. However, you can narrow your search is done, so popular vertical search began to be Search the content into a different category, so that at least in a sense a lot of useless information on the screen.
both professional search engine or the subsequent emergence of the new search, vertical search all the hype, and even started a website Web2. 0-style operation, so that Internet users have taken the initiative to add to the site's database to search for information, which is more like a hodgepodge of electronic commerce, and all stakeholders are crowded in there. interaction to interaction, the interaction is like the spirit of the street grocery stalls, the more we put too messy, the woman who is willing to look through to find more to go. so it stick no relation and accurate search. and worrying is that if one day Google or Microsoft really release a precise search , then, do not know how to find the living space of vertical search. well, exactly what day to come to search us?
B2C: a war of attrition in a turnaround
2006 years of China's B2C market seems flat , not only did the field of Global B2B network resources and HC events like marriage, no C2C market, reached the B2C market in the form of mall, and then Sohu Mall, 263 Mall excellence and E, respectively, the country changed hands, 10 months, Dangdang, excellent revision of the two giants is almost the same time, a comprehensive product line PKhh more rich, more and more intense price war B2C market, the new marketing model and becoming a focus of attention.
B2B2C surfaced as a domestic integrated B2C
one of the two giant Joyo, an important initiative this year is spending huge sums to win the 1.1 in Suzhou million square meters of land, build a huge expansion and future operations will continue to center, similar to the scale of operations centers in Beijing and Guangzhou, there are two. Dangdang another giant also has three million square meters of warehouse area. Even according to Beijing's Daxing District, South Sixth Ring 0.5 yuan per square meter warehouse database lease price calculation, the annual cost of nearly 6 million warehouse, which is grabbing market share for frequently engaged in no small burden. B2C business this year, eBay was the introduction of eBay and Taobao obviously do not want to share this trip, borne entirely by businesses. This has the advantage: the platform, both through the review of the business license and receive collateral to ensure that business integrity, it does not get involved in their own business. drawback is that the new corporate business and platforms into the existing small business there will be friction between households, which are no standard Invoicing process, pricing, promotion strategy freedom, may damage the operation of similar channels of commercial enterprises. In addition, online channels and traditional channels of conflict is also increasingly apparent. This summer , Taobao Mall clothing sellers on the era of seven wolves in the name of the Olympians to seven wolves dealer inventory, sales men, seven wolves seriously affected the men's channel and pricing system so that this pattern of events has emerged defects . So look for high traffic and regulating the balance between business, is to do the C2C website mall business need consideration.
C2B A new online trading model, the so-called consumer business (C2B) model in 2006, received widespread attention in the Chinese market, this model is the core of the large number of users by aggregating to form a powerful buying group in order to B2C mode to change the weak position of the user one-bid this year, not the poor country has a home building materials, home appliances website it is this form of representation.
consumers most often say the word, but sit and consumers will buy the consumer is not the scene acquaintances, they are just building a website a home registered members. all the relevant parties of China Network, said: Consumers in the past do not dare to buy online cause of high consumption products, one of the products, limited knowledge; the other hand, relatively high prices of these products, once the error losses. When the network is the concept of channels as a consumer Most people accepted, some of the past seems not at all suitable for online sales of products have begun to take advantage of this channel. can be said that consumer demand has begun to take the initiative to create some opportunities. in the enterprise from the traditional B2C as the center shifted to customer-centric. also fully capable of net sales, these services have obvious common feature is an interactive online and offline trends, in addition to home building materials, the education and training and so has been included in this category. core is that these B2C sites have begun to take the initiative to set off consumer demand, the power to influence the C B, thereby creating new profit B2C point.
related marketing into profit growth from 45,000 to 40 million , Amazon acquired Joyo, after being, the biggest change is the type and quantity of goods in the rapidly growing advertising or promotion? These are of course to do, while new tools are there in 2006, and that is related marketing.
Dangdang and excellence in the latest revision of the website are added intelligent recommendation system, through the Community means a lot of time and the community could become Complaints Department and the negative impact on the business. In fact, marketing the site through technology to add some 2.0 elements, they can create such a link. for example, is Some charts are usually the equivalent of all sales chart, if the introduction of technology to Digg it, consumers feel good product for the vote, can draw a more user preferences list; can even taste similar products create a forum so the consumer.
Comprehensive site started to use in addition to related marketing, whereby a number of professional B2C web sites out of the new road. red children 0 to 3 years of age as the main maternal and child products, a Web site to see scalable business channels. Red CEO Xu Peixin that children with cost as low as possible to receive a fixed customer is the most important, so in his eyes to see the market is products, customers, the mother of their cosmetics customers, and the baby's grandparents may be their healthy products to customers. already exceeded the amount of two hundred million. In fact, a similar classification of such products is not new, new is the perspective view of the market operators.
in the creation of new consumer groups, the careful management of existing relations between groups, the main products Vice-line products and correlation between the increase was in 2006 a bright spot in B2C marketing refined.
C2C: Full overwhelming B2C sales but is still charging the soft underbelly
2006 China's C2C market really formed Taobao, eBay eBay, pat the three pillars of the war. mall model appears to enhance the revenue situation of the war and charges of weakness is the focus of the three.
Mall to be the next hot
2006 ��, C2C began drawing the essence of B2C model.
First, sellers began to mature growth, management has gradually increased. Earlier a group of sellers entering the field of mature C2C, sales gradually scale, from purchasing, customer service, financial management, logistics systems have evolved, many sellers have become full-time sellers, and some eBay eBay, Taobao sellers have hired full-time customer service staff for a team-oriented sales. these sellers are from the C2C transition to B2C. seller growth is the the overall effect of store design, from customer experience point of view, more and more close to the B2C model. eBay eBay and Taobao are recruiting well-known brands to stay strong in order to ensure product quality and service.
In addition, from the customer point of view Look, product reputation, quality, services are more secure. store shops in the check must sign an agreement with the platform, promised to pay security deposit refunds and other services. If Taobao Mall in check deposit to pay thousands of dollars , customers can experience problems Xianhangpeifu Taobao. This can greatly enhance consumer confidence in shopping. In addition, C2C Mall has a special phone and service terms of service, can provide more professional service.
C2C market sales rising
B2C model drawing on the essence of the following, C2C market sales continues to rise, an even greater threat of B2C.
Ereli research shows that: C2C e-commerce users in 2001 to 250 million, has since been maintained steady growth in 2005 reached 22.45 million; from 2001 to 2005 users in China C2C e-commerce market size of the average annual compound growth rate (CAGR) of up to 73.1% of China's C2C e-commerce .2001 market turnover of only 4 billion by 2005 The market turnover of up to 13.71 billion yuan, an average annual compound growth rate (CAGR) of up to 142.0%.
C2C market in China in 2005, Taobao's share of total market 50%, eBay eBay market share of 28 total %, pat 11% of the total market share in the first half Taobao .2006 to further expand their market share, its share of the first half of market turnover reached 57%, while eBay eBay dropped to 29%. pat market share within six months extension to 13%.
statistics according to Analysys, the first half of 2006, China's C2C market turnover reached 11.1 billion, an increase of 125%. is expected to reach 23.1 billion in 2006, can be reached in 2008 .2006 45.6 billion yuan in the first quarter turnover of China's B2C market is 854.4 million yuan in the second quarter of China B2C market turnover was 907.4 million yuan in the first half of B2C market turnover is 1,761,800,000 yuan. C2C market turnover is much much higher than the B2C market turnover.
charges is still weakness since early May 2003
Taobao line, has been the implementation of free strategy, free of charge for three years from the beginning of the policy was announced late last year to free three years; the end of December 2005, eBay eBay forced to implement . China's C2C market Choi Jin Bao to.
Taobao launch of the After the re-launch a similar service.
contrast, pat launched QCC services, starting from the point of virtual goods, test the water charges. It can be seen pat in no hurry to use the service contribution to the profits is to allow users to gradually adapt to the habit of charging.
Although Taobao and eBay eBay is a lot of market share erosion pat, but also to fight Taobao launched a number of the corresponding free strategy, but in its own terms, eBay eBay will uphold the principles of its parent company, the charges proved, eBay registered eBay users and annual sales are on the rise. eBay eBay fees in the face look more relaxed on the issue.
third-party payment vendor: interesting Fu
2006 death was undoubtedly suffering from third-party payment companies suffering of the year. the beginning of this year, there are many people in the industry predicted a large number of third-party payment companies will die, leaving only a handful to get a license The company continues to share the market. the central bank since last October issued guard in this moment, fully prepared to fight for each party to pay the license is the company's top priority.
seek new export
2006, with the vicious price Competition intensified, users of third-party payment platform has become increasingly weak dependence. When the price is no longer an effective way to attract users, the development of new payments and other sources has become a way to pay the company a third party.
Not long ago, in Shanghai Zhou Ye, general manager of the former Chinapay established Po is easily understood and easy with a call ticket information platform for the world reached a cooperation established in October Yeexing platform, intended to create a new online payment + phone payment system to pay for electronic tickets. At the same time, easy to treasure not ignore the commodity purchase, the recent cooperation with the TOM can be seen on more or less easy to treasure go all out before issuing the license.
cloud network seems to be very optimistic about this piece of electronic tickets, the recent payment has been settled according to the different sectors Features list of 20 industries for the promotion of electronic payment, air ticket, media subscriptions, distance education, direct marketing and health care are among the priorities. The first half of this year, online banking online at their website to start with the big stores, and launched a MOTOPAY, that the first through the telephone, fax, credit card information reported, non-face to complete the payment paid under third-party line of products.
11 7 May, PayEase storm out at their access to a new round of financing $ 14,500,000 of the message, the main investors, including Harper, Capinfo Company Limited, as well as individual investors in Taiwan Chairman Fang, Mak Po. According to a public PayEase information on the company can now provide users with SMS mobile payment capabilities. Although this is just to get financing, but no matter how Capitel to use, it already has a strong capital market, competitive conditions of payment.
phase than under the fast money Kwan said that new technologies do not have any intention of doing: ;
when the third party payment providers competing with each other at the same time, the banks did not let the competition on this cake. typical example on July 31 this year, Consortium and Dangdang announced in Beijing that the two sides in e-commerce and bank card payments reached a comprehensive cooperative relations field, CUP hope credit card through a smart phone based on the consumer to Dangdang third-party payment platform blow, originally led by the nose to the bank's third party payment platform, the next steps will only become more difficult.
viscosity business continued ...